The only WordPress form builder that captures traffic source, UTM campaigns, visitor journey, device, and location — attached to every submission. Automatically.
Free forever plan. No credit card required.
A lead submits your form. Was it from Google? Facebook? An email campaign? Your form plugin has no idea.
You tag every campaign URL. The moment someone fills out a form, those parameters disappear into nothing.
No pages viewed. No time on site. No device info. Just a name and email sitting in your inbox.
Without lead-level attribution, every budget decision is based on gut feeling instead of evidence.
A complete form builder with a lead intelligence layer no competitor includes.
Automatic traffic source classification — Organic, Paid, Social, Email, Referral, Direct — on every submission.
Captures and persists UTM source, medium, campaign, term, and content across the entire session.
Records every page viewed before form submission. See the exact path from landing to conversion.
Device type, browser, OS, screen resolution, and language — captured automatically.
Country, city, and region for every visitor. Know where your leads are physically located.
Real-time dashboard with submission trends, source breakdown, top pages, and conversion rates.
Visual form builder with all standard fields. No code. Works with Gutenberg and Elementor.
IP anonymization, consent management, data export, deletion tools, and retention policies.
Under 5KB async tracker. No render blocking. Zero impact on Core Web Vitals.
Our lightweight tracker captures traffic source, UTM parameters, device, and location the moment they land.
Every page view is recorded. The visitor journey builds automatically as they navigate your site.
All tracking data attaches to the submission. You see the complete picture in your entries panel.
| Feature | SenseForms | WPForms | Gravity Forms | CF7 |
|---|---|---|---|---|
| Drag and drop builder | ✓ | ✓ | ✓ | ✕ |
| Lead source attribution | ✓ All plans | $299/yr Elite | ✕ | ✕ |
| UTM tracking | ✓ Automatic | Manual fields | ✕ | ✕ |
| Visitor journey | ✓ Built-in | $299/yr Elite | ✕ | ✕ |
| Device + location | ✓ Automatic | ✕ | ✕ | ✕ |
| Analytics dashboard | ✓ | ✕ | ✕ | ✕ |
| Starting price | Free | $49/yr | $59/yr | Free |
Every plan includes full lead attribution. Nothing locked behind expensive tiers.
Install SenseForms in under 5 minutes. See the complete story behind every form submission.