Comparisons
Where Sense Forms differs from the established form plugins — and where each of them is genuinely the better choice. We say so on every page.
The short version
| Capability | Sense Forms | WPForms | Gravity | CF7 |
|---|---|---|---|---|
| Free version | Full plugin | Lite, limited | None | Yes |
| Traffic source | Free | No | No | No |
| UTM capture | Automatic | Manual | Manual | Manual |
| Visitor journey | Free | Paid tiers | No | No |
| Entry storage | Free | Yes | Yes | Add-on |
| Conditional logic | Free | Paid tiers | Yes | Add-on |
| Payments | No | Paid tiers | Yes | Add-on |
| CRM integrations | No | Paid tiers | Yes | Add-on |
Competitor capabilities checked July 2026. Plugin features and pricing change — verify against each vendor before deciding.
Full comparisons
- Sense Forms vs Contact Form 7Contact Form 7 is free, lightweight and has no attribution or entry storage. Here is what each does, and when the older plugin is still the right answer.
- Sense Forms vs Gravity FormsGravity Forms is a mature, paid, developer-oriented platform. Sense Forms is free and built around attribution. The honest comparison.
- Sense Forms vs WPFormsWPForms puts journey tracking behind its higher tiers. Sense Forms includes attribution free. What each gives you, and what the pricing model really costs.