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Lead attribution, UTM tracking, and getting more out of the forms you already have.
Five data points every WordPress form should capture (but usually does not)
Name and email tell you who enquired. These five tell you why, and what to do about it.
How to capture UTM parameters on WordPress form submissions
Three ways to get campaign data onto your form entries — hidden fields, JavaScript, or automatic capture — and the failure modes of each.
What is lead attribution, and why do WordPress forms miss it?
Lead attribution connects each enquiry to the campaign, channel or page that produced it. Most WordPress form plugins record the enquiry and discard everything else.