Dashboard and analytics

Sense Forms has two reporting screens: Dashboard for form performance, and Analytics for site-wide visitor behaviour.

Dashboard

Opens on submissions over time, with a breakdown by traffic source and per-form totals.

The chart answers “are enquiries going up or down”. The source breakdown answers the more useful question: which channel is producing them. A month where total submissions hold steady but organic falls and paid rises is a month where your acquisition got more expensive — a total-only view hides that completely.

Analytics

Covers visitor behaviour rather than just submissions:

• Live visitors — who is on the site now, with the source that brought them and the page they are on
• Conversion rate per form — submissions as a proportion of the visitors who saw the form
• Traffic source distribution across all visits, not only converting ones

Conversion rate is the number that matters

Submission counts reward volume. Conversion rate rewards fit.

A campaign sending 2,000 visitors that produces 8 enquiries is performing worse than one sending 300 that produces 12 — but on a submissions chart the first looks twice as good. Comparing conversion rates by source shows which channels bring people who actually want what you offer.

Live visitors

Shows sessions active in the last five minutes with their traffic source, entry page, device and browser.

It is genuinely useful in one specific moment: right after you publish a campaign. You can confirm within seconds that your UTM tags are being read correctly, rather than discovering a week later that everything was filed as direct.

Data freshness

Both screens read directly from your database, so figures are current as of page load. There is no processing delay and no external service to sync with.

Excluding your own visits

Track logged-in administrators is off by default in Settings, so your own browsing does not appear. Leave it off unless you are specifically testing tracking — turning it on while editing the site inflates pageviews and distorts conversion rates.